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Jingnan Zhu - RWTH AACHEN UNIVERSITY (Authors)
2089 - WHAT DRIVES PRODUCT RETURN BEHAVIOR OF ONLINE CUSTOMERS ACROSS CULTURES? THE INFLUENCE OF CULTURAL VALUES IN AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR
Thursday, June 2, 2016 - Slot 4 (09:00 - 10:30) - Langues Building - Room 408