| Search for "Maximilian Lude" |
| Maximilian Lude - ZEPPELIN UNIVERSITY (Authors) |
| 1588 - EFFECTS OF COMMUNICATING THE FAMILY FIRM STATUS ON BRAND PERCEPTION: INSIGHTS FROM AN EXPERIMENTAL STUDY |
| Saturday, June 4, 2016 - Slot 10 (10:50 - 12:20) - FSEG Building - Room 310 |