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Mouhoub Hani - UPEC (Authors)
2400 - WAVES, REFLEXIVE WAVES AND THE MIRROR EFFECT: HOW THE FIRMS’ STRATEGIC BEHAVIORS AND INTERACTION INFLUENCE CONSUMERS’ BEHAVIOR IN EMERGENT MARKET CONTEXT.
Friday, June 3, 2016 - Slot 8 (17:00 - 18:30) - Langues Building - Room 308