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| Thomas Baker Iii - UNIVERSITY OF GEORGIA (Authors) |
| 1856 - TO TWEET OR NOT TO TWEET: THE EFFECTS OF SOCIAL MEDIA ENDORSEMENTS ON UNFAMILIAR SPORT BRANDS AND ATHLETE ENDORSERS |
| Friday, June 3, 2016 - Slot 7 (10:50 - 12:20) - FSEG Building - Room 314 |
| Thomas Baker Iii - UNIVERSITY OF GEORGIA (Authors) |
| 1235 - RE-CONCEPTUALIZING REVERSE MEANING TRANSFER: THE MODERATING INFLUENCE OF MEANING TYPE |
| Saturday, June 4, 2016 - Slot 10 (10:50 - 12:20) - FSEG Building - Room 314 |